You don't know what someone's going to walk away from a movie with but you hope it's something positive but if nothing you want them most basically to be entertained and engaged. That's your job. But you also hope to give them something to chew on or maybe some insight into the human existence you hope a little bit. Not to sound too lofty.
I think as a rifle platoon and company commander your view is about 1 000 meters in front of you and you hope you can cover that ground and not have to back up and give it up again.