I did skit comedy online for many years beginning around 2001. Around 2006 I started watching a lot of food television and got re-interested in food. I come from a very food-obsessed family. But I also wanted to do my own thing which was the comedy.
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We got Martha Stewart legitimizing homemaking for her generation and then there's this return to being interested in all things home lifestyle and food again. I think this generation is less about the frills and more about the flavor of things.