I'm not asking any of you to make drastic changes to every single one of your recipes or to totally change the way you do business. But what I am asking is that you consider reformulating your menu in pragmatic and incremental ways to create healthier versions of the foods that we all love.
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I think if you look at people whether in business or government who haven't had any moral compass who've just changed to say whatever they thought the popular thing was in the end they're losers.