With the world's human population now at seven billion and growing and the demand for technology and modern conveniences increasing we can't control all our negative impacts. But we have to find better ways to live within the limits nature and its cycles impose.
The reason is that till date in spite of advances in information technology and strategies of information the written word in the form of books still remains one of humanity's most enduring legacies.
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Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.
