With the never-ending stream of new social technologies apps and platforms rolling out every day its easy to get lost in the minutiae of social media. Yet for there to be effective change especially within large top-down hierarchical institutions a company must have an over-arching understanding of the new role it has to play.
Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.
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And it's absolutely true that male sexual behaviour and female responses to male demands change a lot when they start communicating – and the levels of the communication that I've seen on the ground in very very poor areas are so high and I think why don't we have that here?
