When you cut that eggplant up and you roast it in the oven and you make the tomato sauce and you put it on top your soul is in that food and there's something about that that can never be made by a company that has three million employees.
As the earth spins through space a view from above the North Pole would encompass most of the wealth of the world – most of its food productive machines doctors engineers and teachers. A view from the opposite pole would encompass most of the world's poor.
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Basically there are two things we know: Everybody has less time and the general public is demanding better food – better in terms of quality and better in terms of flavor.