When we talk about Oscars it's almost as a symbol of excellence and the American public and the worldwide public accept that symbol. So a movie like 'The Artist' that costs $14 million has to go out and compete with movies that cost $140 million. How does David deal with Goliath?
We didn't care if we were well-liked as long as the movies were good. We served the movie – that was our master at Miramax. In our second incarnation the movie is still the master but we're getting the same results in more subtle ways.
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Last year when 'Black Swan ' 'True Grit' and 'King's Speech' all grossed over $100 million it gave studios and independent financiers the confidence to make daring movies and not do the same old you-know-what.