When the farmer can sell directly to the consumer it is a more active process. There's more contact. The consumer can know who am I buying this from? What's their name? Do they have a face? Is the food they are selling coming out of Mexico with pesticides?
Good food and a warm kitchen are what makes a house a home. I always tried to make my home like my mother's because Mom was magnificent at stretching a buck when it came to decorating and food. Like a true Italian she valued beautification in every area of her life and I try to do the same.
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Heads know that failing to invest in good nutritious food is a false economy and parents won't tolerate reconstituted turkey being put back on the menu.