When people align around shared political social economic or environmental values and take collective action thinking and behavior that compromises the lives of millions of people around the world can truly change.
It is time for corporate America to become 'the third pillar' of social change in our society complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits but to fulfilling higher and larger purposes by contributing to building a better world.
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Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.
