When I saw all those other drivers I realized that they wanted to win that money just as much as I did. But I didn't have to worry. A tire came off my car and I was lucky I got it off the track.
Can you design a Rorschach test that's going to make everyone feel something every time – and that looks like a Rorschach test? It's easy to show a picture of a kitten or a car accident. The question is how abstract can you get and still get the audience to feel something when they don't know what's happening to them?
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You want to make sure this particular car is going to please the customer and then you're going to be rewarded with something that is going to please the shareholder.
