When a management with a reputation for brilliance tackles a business with a reputation for bad economics it is the reputation of the business that remains intact.
Freedom. Freedom of religion. Freedom to speak their mind. Freedom to build a life. And yes freedom to build a business. With their own hands. This is the essence of the American experience.
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You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.