What makes Superman a hero is not that he has power but that he has the wisdom and the maturity to use the power wisely. From an acting point of view that's how I approached the part.
The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.
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It's okay to be a fat man. It's prestige and power and all of that. But fat women are seen as just lazy and stupid and having no self-control.