What I really like is an intelligent review. It doesn't have to be positive. A review that has some kind of insight and sometimes people say something that's startling or is so poignant.
It's a positive thing to talk about terrible things and make people laugh about them.
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Political folk talk a lot these days about 'messaging' – a neologism designed to describe the way in which parties and politicians consciously characterize their efforts. It is only intended to be positive – i.e. 'Our messaging is designed to show we care.'
