Well the whole story is in the book but the short answer is that I was the first information architect in an organization that was traditionally design-oriented and I felt I needed a tool to help me gain the trust and support of my colleagues.
David was the kind of guy who was totally supportive of the actors and instructed the writing staff to trust the actor's instincts since after all it's the actors playing the character.
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Reporters used to be blue-collar at the Globe now it's practically required that you have a trust fund.