Well in our industry it's that the movies cost so much money to make they have to appeal to a broad audience. And I think that's part of what will loosen up in the future as technology makes it cheaper you'll be able to make films for a more selective audience. I think people will be able to make more personal movies.
Laboratories can reduce risk by implementing a proven and internationally accepted quality assurance technology that is applicable across the globe.
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In hard-core science fiction in which characters are responding to a change in environment caused by nature or the universe or technology what readers want to see is how people cope and so the character are present to cope or fail to cope.
