Well first of all making films is a collaborative process. You need people. You need people you trust and love and who are your friends. People you can work with.
I almost always do things that I like in some form or fashion. Every once in awhile that means that I don't think the script is any good and I don't have any trust in the people but the film is shooting in Sri Lanka or somewhere like that so I'm going.
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I focus on the writing and let the rest of the process take care of itself. I've learned to trust my own instincts and I've also learned to take risks.