We have the character of an island nation: independent forthright passionate in defence of our sovereignty. We can no more change this British sensibility than we can drain the English Channel. And because of this sensibility we come to the European Union with a frame of mind that is more practical than emotional.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
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The challenge is not to replace Obama but with who. It's not enough to just change up the uniform if we don't change the team and the game plan we won't save our country.
