We have that illusion that we are 'deciding' what to make a character do in order to 'convey our message' or something like that. But at least in my experience you are often more like a river-rafting guide who's been paid a bonus to purposely steer your clients into the roughest possible water.
My own experience is that a certain kind of genius among students is best brought out in bed.
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No one ever pretended that shopping for anything is a rational experience. If it were would there be Fluffernutter? Laceless sneakers? Porkpie hats? Would the Chia Pet even exist?
