User-centered design means understanding what your users need how they think and how they behave – and incorporating that understanding into every aspect of your process.
The industry's changed so much that you can't just design something put on a great show and say 'Okay my job is done.'
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After the Great Depression and after public urging a nationwide public competition was held to determine a design for a memorial that would honor President Thomas Jefferson's bold vision for westward expansion for America.