Truth be told I'm not an easy man. I can be an entertaining one though it's been my experience that most people don't want to be entertained. They want to be comforted.
Our theory is if you need the user to tell you what you're selling then you don't know what you're selling and it's probably not going to be a good experience.
Next Article
The wisdom of the wise and the experience of ages may be preserved by quotation.
