Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit indeed they may even be investors in these companies – but at the core they want more empathic enlightened corporations that seek a balance between profit and purpose.
Society as a whole benefits immeasurably from a climate in which all persons regardless of race or gender may have the opportunity to earn respect responsibility advancement and remuneration based on ability.
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I don't have any respect at all for the scum-bags who went to Canada to avoid the draft or to avoid doing their fair share.