A failure is not always a mistake it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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We think the Mac will sell zillions but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.
