Through their own actions customers can hold companies responsible to higher standards of social responsibility. Through collective action they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.
No one should suffer from the great delusion that any form of communism or socialism which promotes the dictatorship of the few instead of the initiative of the millions can produce a happier or more prosperous society.
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The point of mythology or myth is to point to the horizon and to point back to ourselves: This is who we are this is where we came from and this is where we're going. And a lot of Western society over the last hundred years – the last 50 years really – has lost that. We have become rather aimless and wandering.
