This change to a higher phase of alert is a signal to governments to ministries of health and other ministries to the pharmaceutical industry and the business community that certain actions now should be undertaken with increased urgency and at an accelerated pace.
Irregular contact with doctors means many men fail to receive any preventive care for potentially life-threatening conditions. In addition when men do seek care embarrassment can often prevent them from openly discussing health concerns with their physicians.
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We have really good data that show when you take patients and you really inform them about their choices patients make more frugal choices. They pick more efficient choices than the health care system does.