These women whose antics we smirk at good-naturedly in the pap-traps put themselves out there at least partly on their beauty they are in showbiz and showing what they've got is part of their business as much as it is for male show-ponies from the Chippendales to George Clooney.
I've always thought of beauty therapy 'alternative' treatments and the like as the female equivalent of brothels – for essentially self-deceiving people who feel a bit hollow and have to pay to be touched.
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Natural beauty takes at least two hours in front of a mirror.