There's good and bad everywhere in any aspect in life. The only people who we can't really trust are politicians. Because those guys lie to everybody and constantly.
Well the whole story is in the book but the short answer is that I was the first information architect in an organization that was traditionally design-oriented and I felt I needed a tool to help me gain the trust and support of my colleagues.
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I now announce myself as candidate for the Presidency. I anticipate criticism but however unfavorable I trust that my sincerity will not be called into question.
