There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?
I suppose for me as an artist it wasn't always just about expressing my work I really wanted more than anything else to contribute in some way to the culture that I was living in. It just seemed like a challenge to move it a little bit towards the way I thought it might be interesting to go.
Next Article
If you haven't got any charity in your heart you have the worst kind of heart trouble.
