There's a hardening of the culture. Reality TV has lowered the standards of entertainment. You're left wondering about the legitimacy of relationships. It's probably harder to entertain the same people with a more classic form of writing and romantic comedies are a classic genre.
I had to trick people into giving me money for my first film. Making a romantic comedy is easier and more expected from a woman than it is to make a drama about a Japanese warrior.
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A man's ability to haggle is never a turn-on. The only thing less romantic than how much you paid is how much you saved. The last thing we want to hear is how you talked the jeweler down on our new earrings.