The source of all the material comes from nothingness illusion is working more on things you can prove. That's the principle the essence of life it is actually an illusion not immaterial. That's worth pursuing. So illusion is not nothing. In a way that is the truth.
Every day I try to do breathing exercises meditation and yoga. These things sound awfully cliche but they help me slow down and try to point to a truth.
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The most powerful element in advertising is the truth.