The position I took at the time was that we hadn't really examined any of the potential environmental consequences of introducing genetically modified organisms.
In this country the health concerns and the environmental concerns are as deep as in Europe. All the surveys show that. But here we didn't have the cultural dimension. This is a fast-food culture.
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The industrial processes in use today were developed at a time when no one had to consider what the environmental impact was. Who cared? But making ecological concerns matter to a company's bottom line will help it do the research and development that will reinvent everything we buy.