The other thing is this industry has decided it only has one market. Unlike any other industry in the world unlike film or books or sports even this industry has decided it has only one market and that's 14 year old boys.
Because I just like sports I like athletics and I like competition.
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Can they do both? That's a huge balance I think with kids- trying to find the right- it's everything you know it's social life it's academics it's sports.
