You've got all these books on self help getting to know yourself doing the right thing eating the so-called right foods even down to what books you have on your shelves. People are encouraged to look to themselves first as opposed to being a part of society.
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The response of anybody interested in liberty is that we all have a say and the ability to have an argument is exactly what liberty is even though it may never be resolved. In any authoritarian society the possessor of power dictates and if you try and step outside he will come after you.