The industrial processes in use today were developed at a time when no one had to consider what the environmental impact was. Who cared? But making ecological concerns matter to a company's bottom line will help it do the research and development that will reinvent everything we buy.
The position I took at the time was that we hadn't really examined any of the potential environmental consequences of introducing genetically modified organisms.
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The most important environmental issue is one that is rarely mentioned and that is the lack of a conservation ethic in our culture.