If we got into a situation where people start burning our records then bring it on. That's the whole point. The gloaming has begun. We're in the darkness. This has happened before. Go read some history.
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Film is the manipulative medium par excellence. When you think back on the history of film and the 20th century you see the propaganda that's been made. So there are moral demands on the director to treat the spectators as seriously as he or she takes himself and not to see them merely as victims that can be manipulated to whatever ends they have.