The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing it's impossible. Marketing meaning that in order to get people to come you can't just go 'Hey there's a great movie – we're not going to show you anything from it but trust us!'
Quality is a direct experience independent of and prior to intellectual abstractions.
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I live with one foot in the sand and one in the snow. There's European egocentricity and the African opposite. I normally say that my African experience has made me a better European.