The design of the Mac wasn't what it looked like although that was part of it. Primarily it was how it worked. To design something really well you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something chew it up not just quickly swallow it.
In most people's vocabularies design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me nothing could be further from the meaning of design.
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Since when has the world of computer software design been about what people want? This is a simple question of evolution. The day is quickly coming when every knee will bow down to a silicon fist and you will all beg your binary gods for mercy.