The crucial question one comes back to is the examination without that experience is meaningless. And I think it's true that society is becoming more and more passive less and less fired up with enthusiasm in many spheres.
We see our customers as invited guests to a party and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
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Life it is not just a series of calculations and a sum total of statistics it's about experience it's about participation it is something more complex and more interesting than what is obvious.