The American Dream has run out of gas. The car has stopped. It no longer supplies the world with its images its dreams its fantasies. No more. It's over. It supplies the world with its nightmares now: the Kennedy assassination Watergate Vietnam.
Can you design a Rorschach test that's going to make everyone feel something every time – and that looks like a Rorschach test? It's easy to show a picture of a kitten or a car accident. The question is how abstract can you get and still get the audience to feel something when they don't know what's happening to them?
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You want to make sure this particular car is going to please the customer and then you're going to be rewarded with something that is going to please the shareholder.
