Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your own plan is probably the worst.
Our educational system is not preparing people for the 21st Century. Failure is an essential part of entrepreneurship. If you work hard you can get an 'A' pretty much guaranteed but in entrepreneurship that's not how it works.
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Questioning the nature and implications of liminal instances necessarily involves failure if only in the specifically technical sense of entering spaces where prevailing criteria of success scarcely apply.