Some people want fame popularity and huge sales. I've always hoped to have a really long career. So I've tried to make each of my creative decisions and business decisions to allow for longevity. As a side effect I got really famous and really big. I didn't realize the two could go together.
I'm quitting the business today. I'm going to open up an appliance store I've always really been into toasters. I'm giving it all up.
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The rest of the world cares about how we conduct our affairs because they then take that lead. We're the only leader in the world today. Some are wishing us well others think that we're down and are not going to get back up again but they are all watching with great interest to see how we conduct our business over the next couple of years.