So obviously any religion embodies some form of rules and expectations for behavior and even sometimes consequences and they don't want to hear any of that.
For if the honour paid to Him is shared by others He altogether ceases to be worshipped since His religion requires us to believe that He is the one and only God.
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They become the keepers of the mystery. They place themselves between the communicants of the religion and the immediate experience. And then they dictate the terms on which you can have contact with this wonderful mystery. We don't dictate those terms.