Political folk talk a lot these days about 'messaging' – a neologism designed to describe the way in which parties and politicians consciously characterize their efforts. It is only intended to be positive – i.e. 'Our messaging is designed to show we care.'
What I really like is an intelligent review. It doesn't have to be positive. A review that has some kind of insight and sometimes people say something that's startling or is so poignant.
