People have always wanted to be recognized and that's human nature. But people used to want to be recognized for their accomplishments and now they simply want to be visible.
Is human nature basically good or evil? No economist can embark upon his profession without considering this question and yet they all seem to. And they all seem to think human nature is basically good or they wouldn't be surprised by the effects of deregulation.
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There can never be such a thing as a free market because it is human nature to cheat monopolize and buy off others so as to corner the market.