Well in our industry it's that the movies cost so much money to make they have to appeal to a broad audience. And I think that's part of what will loosen up in the future as technology makes it cheaper you'll be able to make films for a more selective audience. I think people will be able to make more personal movies.
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The way you want to respond is to ask a question: Is this technology directly relevant to our hedgehog concept? If the answer is YES then we want to become pioneers not in the technology but in the application of that technology specifically linked to our hedgehog concept.
