One's only rival is one's own potentialities. One's only failure is failing to live up to one's own possibilities. In this sense every man can be a king and must therefore be treated like a king.
Winning is great sure but if you are really going to do something in life the secret is learning how to lose. Nobody goes undefeated all the time. If you can pick up after a crushing defeat and go on to win again you are going to be a champion someday.
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It is impossible to live without failing at something unless you live so cautiously that you might has well not have lived at all in which case you have failed by default.