One thing that hasn't changed though is that we still have to hear the new ad 2 or 3 times before it begins to affect us even when we're already familiar with the advertiser in question and have a positive opinion of them.
I think what is happening is I think first of all there is confidence in the U.K. economy. We're in a German rather than a Greek position in international financial markets which is very positive and keeps our debt service costs down and we're also beginning to see real evidence of rebalancing.
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I'm big on being positive. I'm generally so positive and happy. I just always felt that I was exactly where I wanted to be. And things have continued to go in great directions.
