One reason we resist making deliberate choices is that choice equals change and most of us feeling the world is unpredictable enough try to minimise the trauma of change in our personal lives.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
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The challenge is not to replace Obama but with who. It's not enough to just change up the uniform if we don't change the team and the game plan we won't save our country.
