Now where people are – at least the people I talk to – they are focused on issues of trust. Accountability also comes up to make sure that this doesn't happen again.
The first year I started in San Francisco there was an American work on every program and there's been a lot of music by living composers and gradually that was part of the process of getting the audience really to trust me.
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If its not done ethically advertising won't be trusted. If consumers don't trust it advertising is pointless.
