Nobody's ever asked me to pay for a meal before I've eaten it I've never been pulled over just because I was driving the wrong kind of car in the wrong kind of area at the wrong time of night.
Can you design a Rorschach test that's going to make everyone feel something every time – and that looks like a Rorschach test? It's easy to show a picture of a kitten or a car accident. The question is how abstract can you get and still get the audience to feel something when they don't know what's happening to them?
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You want to make sure this particular car is going to please the customer and then you're going to be rewarded with something that is going to please the shareholder.
