No one ever pretended that shopping for anything is a rational experience. If it were would there be Fluffernutter? Laceless sneakers? Porkpie hats? Would the Chia Pet even exist?
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There are a lot of obstacles in the way of our understanding animal intelligence – not the least being that we can't even agree whether nonhuman species are conscious. We accept that chimps and dolphins experience awareness we like to think dogs and cats do. But what about mice and newts? What about a fly? Is anything going on there at all?
